Start up & develop your own online business
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Think Bigger!
(you deserve a ridiculous advantage)
Learn how to professionally create & manage your own online business
Welcome, attend “Start up and develop your own online business” and you will be presented with lots of “best practice” examples, practical tips & money saving ideas that you can apply directly to your business.
Who
should attend? If
you have an idea you want to develop online, an established business you
wish to grow online or would like to know more about the fast growing
world of e-commerce then this seminar is for you. Learn how to avoid common
mistakes and countless frustrating hours that could be better spent. Let
us show you how to maximize your time and avoid common (& expensive!)
pitfalls.
Do I need any skills or knowledge? No technical skills are required. It would benefit you if have basic PC & internet skills although these are not required for the seminar. The content is presented in an easy to understand manner demystifying and explaining all the areas covered with emphasis on how you can save time, money and unnecessary effort, freeing you to focus on what is important - actually running & developing your business.
Course content. The seminar will cover the following topics:
The seminar begins right at the start of a web business with Successfully planning & implementing your online project. Discover the benefits of getting everyone involved, you could discover that you already have useful resources close at hand.
Web design. Learn how to save money and apply techniques used by creative professionals.
Legal and best practice issues on the web. The internet offers the opportunity of local, national or international sales 24/7 however; selling to a global audience presents both opportunity and risk, both commercially and culturally. You need to be aware of any requirements you must meet and how to protect your business, these topics are discussed and where you can find up to date, legal and trade information at minimal or no charge and where to go if you need specialist guidance.
Payment service providers & shopping basket software. When visitors arrive at your store they should feel secure and confident, your website should radiate "credibility", a vital ingredient for an online sale. How the “front” and “back end” of your online store operates is explained and what to look for (and avoid) when selecting a payment service provider and a shop front, stock control; sales and customer management system.
Researching & knowing your potential market. The value of selecting service providers that offer your business useful market research from web statistics as well as value for money and how you can turn this information into a powerful & cost effective marketing campaign.
Online promotion. How to research and evaluate an online market for your business. Knowing your audience and what they are looking for online is crucial to the development of your website. This is often overlooked and results in website content that does not target or meet the needs of the desired audience. Using practical examples you will discover online tools that enable you to build your website using the phrases that customers are actually using to search for products or services. You will learn how to effectively focus your advertising and promotional activity without spending a fortune. Unlike traditional media, online advertising can be extremely flexible, find out how to make even the pennies work hard.
Offline promotion. Promoting your business offline is sometimes overlooked and inexpensive marketing opportunities missed. Learn how important offline promotion can be, what opportunities there are and how you can maximize every penny you spend to promote your business.Reference material and useful contacts will be provided to delegates. The seminar contains many useful tips and professional guidance gained from years of practical experience of creating, managing & developing web projects.
The goal of the seminar is for you to come away with confidence that you know what to do to progress your online business and how to do it efficiently.
“Very useful and interesting,
thank you!”
G. Bancroft Heritage Retailing
“Excellent, really interesting
and informative, made me realise how little knowledge I have but also
where to go to acquire more knowledge. Very well presented.”
G. Leadley Yorkshire Museums Trust
Q “Which issues raised in the training event do you feel will benefit you the most when you return to your workplace?”
A “All of it, sorry to be so
glib but it really was all helpful”
J. Bright Leeds City Council
In summary, delegates will receive a presentation covering
the following subjects;
Develop
the design of your website and keep within a budget
Where to find useful & free information
What are your customers looking for online? how can you find out and how
can you use it?
Selling online tips
Selecting your online business partners, the pitfalls and the rewards
Guidance on online legal issues
Discover how to save money and work smarter not harder
Use the web for market research
Learn how to develop a cost effective advertising campaign for your business
Fulfilment, the issues surrounding the delivery of your online sales
This seminar is the result of years of experience online in e-commerce, web design and web project management. The seminar content is kept up to date to reflect new online opportunities. The presentation is formal and relaxed & any Jargon is explained throughout, you will receive a full list of all web sites discussed along with a set of notes from the day to take with you.
give yourself a great start, your online business deserves it!
Book your place today and learn how to give your online business a professional edge, the flexibility to grow while still achieving value for money.
Images istockphoto.com
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