Start up & develop your own online business
Web
design &
online promotion
 |
Web
design & online promotion
Part One: Web design master class (for beginners!)
Your
website is a reflection of how you would like your business to be perceived
and if you want people to feel confident enough to spend their money,
it should present a professional image. But how do you achieve this? You
will discover that even if you don’t regard yourself as an artistic
person you can still learn how to create a pleasing and enjoyable web
experience for your visitors.
The first section of the seminar discusses in non-technical terms the principles of effective use of composition; space; images; graphics; colour & text. Your website should inspire and invite; creating the right environment to make a sale and should not turn people away who have found you. You will learn the importance of clear navigation; testing and the risks of overlooking effective design.
We will look at various design options and creative layouts and why they work (or don’t). A great product or service can be hindered if your website confuses or looks unprofessional. You will discover the influences that effective design can have on your website and how you can apply the principles you have learnt directly to your own online business.
Part Two: How to use the web to cost effectively promote your business online
It
would be nice to think that if you create a website, your customers will
simply find it but, as many discover the hard way, that is not the case.
To promote your business online in an ever competitive environment it
is wise to know first exactly what your customers are searching for. Discover
how to find the actual words and phrases your customers are really using
(the results are often surprising) and how to select the most valuable
to you.
Once you have this information you can then apply it to the content of your website, confident in the knowledge your choice of words is popular. This exercise also greatly helps your ranking with search engines as they rank websites on the relevance of search results.
Online advertising such as ‘Pay Per Click’ (PPC) campaigns can be a very cost effective method for website promotion. PPC advertising can be extremely inexpensive and easy to manage and modify yourself. With the right research and application you will learn how to apply this great tool to get your website noticed and use your customers to show you what is working best and to help identify areas for improvement.
The good news is this process can give your website a real advantage over your competitors because many companies NEVER do these exercises and so don’t understand why their website is not attracting any interest.
This seminar is the result of years of experience online in e-commerce, web design and web project management. The seminar content is kept up to date to reflect new online opportunities. The presentation is formal and relaxed & any Jargon is explained throughout, you will receive a full list of all web sites discussed along with a set of notes from the day to take with you.
give yourself a great start; your online business deserves it!
Images istockphoto.com
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